Project/Event Management, Community Management & Content Creation
Full Throttle Engagement;
Logitech McLaren G Challenge UK
Logitech G, in partnership with McLaren Racing, aimed to engage the sim-racing community and elevate brand and product awareness. The activation seamlessly blended competitive excitement with community-driven content, creating a dynamic and engaging experience for participants and audiences alike. Here’s how I did it.
The campaign execution involved a five-week online tournament series managed through Logitech's preferred platform, providing seamless sign-ups and race management. Comprehensive tournament operations included server provision and experienced admins to ensure smooth and fair competition. Each qualifier was produced and broadcasted, supported by engaging commentary.
To amplify reach and maintain momentum, I created visually compelling graphics, highlight reels, and social media which where delivered to the Logitech social team weekly, blending promotional elements with authentic community-driven content.
The top five drivers from the online qualifiers advanced to a LAN final held in London, where event planning covered venue scouting and coordination, securing an agreement with and liasing with the broadcast team aswell as on-site management. The finalists enjoyed a thrilling, competitive premium experience, engagement opportunities, while the top three received medals. The ultimate winner secured a spot in McLaren’s Global Finals, reinforcing the aspirational essence of the activation.
In an increasingly digital world, physical, experiential touchpoints remain crucial for brands looking to create lasting connections with their audience and consumers. Events like the Logitech McLaren G Challenge studio finals provide immersive experiences that foster emotional engagement and build powerful memories associated with the brand. By allowing consumers to interact directly with products and experience the excitement firsthand, brands create deeper bonds that drive long-term affinity. This emotional connection enhances loyalty and ensures that the brand is not just seen but remembered, strengthening its position within the community.