SPECIAL PROJECT MANAGEMENT & CONSULTATION
Delivering the Mercedes-AMG PETRONAS Formula One Simracing Steering Wheel
In the world of Formula One, precision is everything. When the opportunity arose to work on bringing the iconic Mercedes-AMG PETRONAS Formula One Team steering wheel to peoples homes, I knew this wasn’t just another project—it was a chance to put fans in the drivers seat world wide.
This project wasn’t just about building a product; it was about delivering an experience that captured the heart-pounding thrill and complexity of Formula One. Here’s how I made it happen.
Driving the project forward
As the internal project lead at the Mercedes-AMG PETRONAS Formula One team, I was tasked with the management and delivery of a product for the consumer market that gave customers a true, authentic, never before seen experience within sim-racing.
Working closley with SimLab, the lisencee’s; I ensured timelines and milestones where agreed and communication flowed smoothly to all involved whilst ensuring key decisions where made within a timley mannor.
Anticipating and overcoming roadblocks
Where others might see obstacles, I saw opportunities. Challenges became stepping stones, and potential risks became moments of innovation. Every detail was meticulously managed to ensure we delievered a premium, authentic product.
Crafted with precision
Bringing together experts from across the wider formula one team, I ensured that every element matched its real-car counterpart as close as possible, from the colour of the buttons used, through to the feel of the rotarys and even the weave of the carbon fibre. Cross referencing everything with a real, race-used wheel; ensuring accuracy down to the finest detail and creating a steering wheel that not only looked the part but also honored the ethos of wheel engineering in Formula One.
Delivering uncompromising quality
Every prototype iteration and sample was reviewed with a critical eye alongside the real world, race used. car-wheel. Specifications and implimentation weren’t just met—they were exceeded. The result was a product that stood out as a true testament of passion, craftsmanship and innovation whilst staying true to the look and feel of the Iconic real-world Mercedes-AMG PETRONAS formula one team steering wheel.
Finishing Touches
Packaging was also carefully considered, sharing examples, ideas and providing clear feedback to the lisensee to ensure both the brand guidelines where respected, but to also create a premium unboxing experience for product from a sophisticated luxury brand, evoking a sense of exclusivity to elevate the customers experience.
The outcome was more than a steering wheel—it was a gateway to an authentic Formula One experience. Giving enthusiasts the closest taste of F1 without stepping into the cockpit of a real car. Setting a new standard for authenticity and redefined the possibilities and quality of simracing technology.
